We Build Your Catalog
Together we pick the styles, colors, and safety ratings your crew needs — AXE FR apparel plus footwear and workwear from the brands we distribute.
Less juggling of vendors, spreadsheets, and rental contracts. AXE helps run your workwear program — from the catalog to each employee's front door.
Together we pick the styles, colors, and safety ratings your crew needs — AXE FR apparel plus footwear and workwear from the brands we distribute.
A private online store for your company, with your logo, your catalog, and the allowance rules you set for each employee or department.
Employees order when it suits them. We embroider, pack, and ship each order labeled by name. New hires, replacements, and seasonal rotations are handled as they come up.
You set the catalog and the budget. The platform keeps it on track, and your managers get some time back.
Assign dollar amounts, points, or garment counts per employee. When they hit the limit, ordering stops until a supervisor approves.
From the truck, the house, or the job site. No waiting on HR to place a group order or a route truck to show up.
Kitted orders labeled for each employee. No sorting bulk boxes on the loading dock.
We hold stock on your core styles and can auto-ship seasonal rotations and replacement cycles.
We manufacture the AXE FR line ourselves. Buying direct helps keep pricing sensible on FR shirts, pants, and outerwear, with one accountable partner for quality, sizing, and replacements.
We're a distributor of Ariat, Justin, Carolina, Chippewa, and Georgia — so boots and everyday workwear ride on the same program, same storefront, same invoice as your FR apparel.
See the BrandsRental pricing tends to be built around route logistics, garment fees, and multi-year contracts. A purchase program is built around your crew.
| Program Factor | AXE Purchase Program | Traditional Rental |
|---|---|---|
| Who owns the gear | Your employees | The rental company |
| Lost garment fees | None | Charged to your account |
| Contract | No long-term lock-in | 3–5 year terms common |
| Catalog | Your specs only — AXE FR plus the brands you choose | Limited to the provider's list |
| Spend control | Automatic allowances per employee | Manual tracking |
| Footwear | Same program, same invoice | Separate vendor |
| Who you call | Your dedicated program manager | A route driver or call center |
We take on new programs at a pace that lets us do them well. Tell us a little about your crew and we'll set up a call, send samples if it makes sense, and walk through the numbers together.